Clients
Monthly Changes
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MRR Growth Over Time
End-of-month recurring revenue · last 12 monthsAverage Churn Rate Over Time
Average monthly churn to date · by client typeAvg Customer Lifespan Over Time
Expected stay (1 ÷ churn) · by client typeCustomer LTV Over Time
Lifetime value (ARPU × lifespan) · by client typeAll Recurring Clients
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